Google Ads
Keyword Research and Strategy
Conduct thorough keyword research to identify the most relevant and high-performing keywords for health and beauty searches. Develop a keyword strategy that includes short-tail and long-tail keywords tailored to your target market.
Campaign Setup and Structuring
Create and structure Google Ads campaigns, including setting up ad groups, selecting appropriate match types, and organizing keywords into relevant categories. Implement strategies for both Search and Display Network campaigns.
Ad Copywriting and Creative Development
Write compelling and persuasive ad copy that captures attention and drives clicks. Develop engaging ad creatives for Display Network campaigns, including responsive ads and image ads.
Landing Page Optimization
Evaluate and optimize landing pages to ensure they aligned with ad content and designed to convert visitors into buyers. This includes improving page load speed, relevance, and user experience.
Ad Extensions Implementation
Set up and manage various ad extensions, such as site link extensions, call extensions, location extensions, and callout extensions. These extensions provide additional information and increase ad visibility.
Bid Management and Budget Optimization
Manage bids and adjust budgets based on performance metrics and campaign goals. Utilize automated bidding strategies and manual adjustments to maximize return on investment (ROI).
Targeting and Audience Segmentation
Implement advanced targeting techniques such as geo-targeting, demographic targeting, and audience segmentation. Utilize remarketing and custom audiences to reach potential clients effectively.
Performance Monitoring and Reporting
Continuously monitor campaign performance using Google Ads and Google Analytics. Provide detailed reports on key metrics such as CTR, conversion rates, cost-per-acquisition (CPA), and overall ROI. Offer actionable insights and recommendations.
Conversion Tracking and Analytics
Set up and manage conversion tracking to measure the effectiveness of ads in driving desired actions, such as form submissions, phone calls, or property inquiries. Analyze conversion data to refine strategies.
Compliance and Policy Management
Ensure that all ads comply with Google Ads policies and real estate advertising regulations. Monitor and address any issues to avoid ad disapprovals or penalties.
A/B Testing
Conduct A/B testing of different ad copies,headlines, images, or even audience.